Tips to make connections with your social media content..are you a small business owner? Do you own a social media business? Do you think about your social media content and a sense of dread comes over you? Are you wondering if you can really connect with people on social media? Are you wondering if anyone really wants to know what you have to share? You are not alone.
Here, I share some tips to help you make connections with your social media accounts.
One thing a lot of business owners here on social media struggle with is whether they are connecting with people or not and coming up with original content. I can tell you when things changed for me… it was a mindset shift…I became more confident in what I was posting…
I had an ah-ha moment after an expert in the industry shared with me that everyone can be an influencer in someway. We all have things to share that provide value to others. I’m not curing brain cancer. I’m not saving babies. BUT I know things about things that other people don’t know. And that in essence makes me an influencer.
You don’t have to have 1 million followers. You don’t have to have 1000. Everyone has to start somewhere. And everyone has something of value to share. Including YOU!
A decade ago or more, we would influence others by sharing what we knew in a face to face environment. We would share at church. We would share in book clubs. We would share in the grocery store. We would share over the phone. We would share at lunch meetings. We would share at parties. We would share at school. We would share wherever we saw people. We’d share about recipes, parenting, fitness, make-up, skin care, the latest fashion trends, what was working or not working with our jobs, what was working or not working in our marriages. We would share seeking advice. We would share intending to help others. We would share for entertainment value, even.
Here’s the thing. We can still share in those face to face environments but the world of social media has opened us up to literally millions of other humans. Other humans that we can learn from. And other humans that can learn from us. What we share remains the same. We can just reach so many more people! Millions more! How exciting is that?!?
There are essentially the three E’s when it comes to valuable content to connect on social media = Educate, Empower, Entertain. If you think about your daily life, your wins and your failures, your favorite this or your favorite that, something that made you laugh, something that inspired you, something you learned from…These are all things that we should share on social media.
People are looking for a connection. People are looking for motivation. People are looking to relate to others. And YOU, believe it or not, have something valuable to share. So write down the three E’s = Educate, Empower, Entertain. Now, think about areas of your life or things that you experience in your life that would fall into these categories.
But the biggest thing is to embrace your value, your knowledge, your wisdom. Even if one person out there learns from something you post, that’s a win. But I’m telling you there’s more than one person out there that wants to hear from YOU and wants to learn from YOU. So get out of your head. Shift your mindset and remember that you have influence. Choose to use that influence in a positive and powerful way to make a difference in the lives of those that are watching you.
And if you need some suggestions on specific content ideas check out my FREEBIE – a PDF download with 60+ social media content ideas: CONTENT IDEAS FREEBIE
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